Every drop is infused with purpose
The Hydrogen Innovation Company is a pioneering force in the world of functional hydration, built on the belief that water—when combined with cutting-edge science—has the power to transform human performance, wellness, and longevity.
Who we are
Headquartered in the Netherlands and operating across multiple international markets, The Hydrogen Innovation Company is reimagining what hydration means in the 21st century.
At the heart of our work is molecular hydrogen: a naturally occurring, clinically researched gas with potent antioxidant and anti-inflammatory properties. By infusing pure hydrogen into water through a proprietary process, we create premium beverages that do more than just quench thirst—they support physical performance, recovery, cellular health, and mental clarity.
Our flagship product, HtoEAU Hydrogen Water, is already sold in multiple countries and supported by peer-reviewed clinical research. But this is just the beginning. With a commitment to sustainability, innovation, and scientific integrity, we’re building a global portfolio of hydrogen-based health products that go far beyond the can.
The Hydrogen Innovation Company is more than a beverage producer. We are a science-driven wellness brand, a sustainability advocate, and a platform for innovation in hydrogen-based technologies. Through strategic partnerships, white-label licensing, and an expanding global infrastructure, we aim to make hydrogen-infused wellness accessible to consumers, athletes, and health-conscious communities worldwide.
As the global demand for functional, clean-label beverages continues to rise, The Hydrogen Innovation Company stands at the forefront of a new category—one where hydration becomes a tool for optimal living, and where every drop is infused with purpose.
Our Products
The Hydrogen Innovation Company develops advanced, science-backed hydration products designed to improve performance, wellness, and cellular health. Our flagship product, HtoEAU Hydrogen Water, is infused with molecular hydrogen—an antioxidant-rich gas clinically shown to enhance endurance, mental clarity, and hydration at a cellular level.
In addition to this core offering, The Hydrogen Innovation Company is preparing to launch two innovative extensions: HtoEAU Deuterium-Depleted Water (DDW), which features a lower concentration of deuterium to support metabolic efficiency and longevity, and HtoEAU DDW + Hydrogen Gas, a premium formulation combining both technologies for maximum functional benefit.
All products are produced under strict EU quality standards, tested for hydrogen concentration by ISO-accredited labs, and packaged sustainably in 100% recyclable aluminium cans.
Production
The Hydrogen Innovation Company is strategically developing a global production network to meet the growing demand for hydrogen-infused wellness products. Our primary facility in Croatia serves key markets including the Netherlands, the United Kingdom, the Middle East, the UAE, and Australia. Operating under strict EU food safety standards, this facility ensures high-quality sourcing, efficient logistics, and robust quality control. Every production batch is independently verified for hydrogen saturation by our partner, H2 Analytics, guaranteeing that each can meets the highest functional and scientific benchmarks.
To support continued market expansion and reduce environmental impact, we are scaling with regionally embedded production hubs. A large-scale facility is underway in the Netherlands to efficiently serve the Benelux region, reducing transport emissions and improving supply chain resilience. Simultaneously, a licensed production site in the Middle East—backed by local partners—is being established to meet growing demand across the Middle East. These new facilities will collectively boost our output to over 3.8 million cans per month. As we expand across Europe and beyond, our vision remains clear: to build a decentralized, globally connected network that combines centralized quality control with local responsiveness—delivering clinically validated, sustainable hydrogen wellness solutions worldwide.
Science & Clinical Validation
Scientific validation is at the core of everything we do at The Hydrogen Innovation Company. Our flagship product, HtoEAU Hydrogen Water, is one of the few hydrogen-infused beverages globally that is supported by rigorous clinical research and ongoing third-party testing. In a randomized, placebo-controlled trial led by Professor Sergej M. Ostojic and conducted at his affiliated university, collegiate athletes who consumed HtoEAU daily over a four-week period showed significant improvements in endurance performance, hydration biomarkers, and both general and mental well-being. These findings mark a breakthrough in the functional beverage industry, offering clinical evidence that hydrogen-enriched water can positively impact physical performance and wellness.
To ensure product quality and scientific integrity, The Hydrogen Innovation Company partners with globally recognized validation bodies. Each production batch is tested for hydrogen concentration and purity by H2 Analytics, the only ISO-accredited hydrogen analysis laboratory in the United States. In addition, we have invested in cutting-edge hydrogen measurement technology from Unisense, a leading Danish sensor company whose precision instruments allow us to continuously monitor and optimize hydrogen levels in our formulations. These technologies enable us to maintain product consistency, ensure accurate labeling, and push forward new innovations with scientific confidence.
Looking ahead, The Hydrogen Innovation Company is preparing a series of new clinical studies in collaboration with international research institutions. Our goal is to deepen global understanding of how molecular hydrogen interacts with human biology—across different populations, use cases, and health domains. Through this expanding research agenda, we aim not only to validate our own products, but also to contribute meaningfully to the global scientific community exploring the potential of hydrogen in health, wellness, and performance.
White-Label & Licensing
At The Hydrogen Innovation Company, we see collaboration as a key driver of global growth. That’s why we offer tailored white-label and licensing opportunities for partners entering the fast-growing hydrogen water market with a trusted, scientifically validated product. Our white-label program is designed for wellness brands, sports nutrition companies, beverage retailers, hospitality groups, and healthcare providers seeking to offer hydrogen-infused water under their own brand. With flexible options for design, packaging, and order volume, partners can launch confidently—backed by our established production capabilities and regulatory expertise.
For those seeking a deeper regional footprint, our licensing model enables the development of local production facilities under the THIC brand system. Partners gain access to our proprietary production process, hands-on training, and ongoing quality assurance support. Licensed operators benefit from THIC’s scientific credibility, sustainability focus, and proven operational systems, while maintaining control over local marketing and distribution. With a successful foundation in Croatia and expansion underway in the Netherlands and Israel, we are actively seeking like-minded partners across Europe, Asia, and North America. Whether you're looking to launch a premium wellness product or build a localized production hub, THIC provides the platform, innovation, and global network to power your growth—while advancing smarter, cleaner hydration worldwide.
Sustainability
At The Hydrogen Innovation Company, sustainability is more than a trend—it’s a foundational principle that shapes every aspect of our operations. Acknowledging the environmental challenges common to the beverage industry, we’ve committed to building a model that minimizes impact while delivering functional hydration that benefits both people and the planet. From day one, we chose 100% recyclable aluminum cans over plastic bottles, aligning with circular economy principles and significantly improving recycling rates. Looking ahead, we’re preparing to launch refillable hydrogen infusion stations in select wellness hubs and gyms, offering a sustainable, low-waste alternative to single-use packaging and elevating daily hydration rituals.
Our commitment to sustainability also drives how we design and operate our production facilities. We are working toward full carbon neutrality by 2030 through the integration of renewable energy sources like solar and wind, zero-waste policies, and partnerships with logistics providers who prioritize carbon-efficient transportation. The development of localized production hubs—such as our new plant in the Netherlands—helps reduce emissions from long-distance shipping while strengthening regional supply chains. Beyond operations, we engage communities through digital campaigns, influencer partnerships, and CSR initiatives that promote responsible consumption and water conservation. With plans to secure sustainability certifications and publish annual transparency reports, we aim to lead by example—proving that innovation in hydration can go hand-in-hand with protecting the future we’re building it for.
Investor Relations
The Hydrogen Innovation Company is leading a global shift toward clean, functional, and science-backed wellness solutions. With the hydrogen water market projected to surpass $4.35 billion by 2030 and rising consumer demand for health-enhancing beverages, we offer investors a unique opportunity to enter a rapidly growing category with strong first-mover advantage. Our flagship product, HtoEAU Hydrogen Water, is already commercially available in multiple markets and supported by clinical research—providing immediate credibility and market traction.
Our scalable business model is designed for strategic growth. In addition to direct-to-consumer and white-label sales, we are expanding through international licensing and the development of localized production hubs. This hybrid approach enables rapid market entry with minimal capital expenditure, while ensuring high-quality standards and scientific oversight. With new facilities coming online in the Netherlands and the Middle East, our monthly production capacity will exceed 3.8 million cans—fueling expansion across Europe, the Middle East, and beyond.
Sustainability is embedded in everything we do. From using 100% recyclable aluminum packaging and pursuing carbon-neutral production to optimizing logistics and sourcing locally, we are committed to responsible growth. As ESG factors increasingly influence investment decisions, The Hydrogen Innovation Company offers a future-focused value proposition that aligns with both consumer expectations and investor priorities. Backed by innovation, integrity, and a global wellness mission, we invite strategic partners and investors to join us in leading the hydrogen revolution—one can, one region, one breakthrough at a time.
We’d love to hear from you.
Whether you're an investor, potential partner, research institution, or simply curious about the future of hydrogen-infused hydration, we welcome your questions, ideas, and collaborations. The Hydrogen Innovation Company operates globally with a dedicated team ready to support inquiries across business development, licensing, media, scientific research, and sustainability.
Please feel free to reach out to us directly via the contact details below, or send a general inquiry through our email. We aim to respond to all messages within 48 hours.